04 Sep 2023 Nesquik to be discontinued in SA

Nestlé has announced that it’s culling the flavoured milk drink brand, Nesquik, from SA shelves.

Owing to a drop in sales and lower demand for the product, Nestlé South Africa will discontinue Nesquik chocolate and strawberry (250g and 500g) from 21 August 2023.

“Nesquik will no longer be produced in South Africa and thus discontinued. Nestlé understands that this may disappoint some consumers,” the company said.

Nestlé said it would continue producing its Milo, Hot Chocolate and Cocoa drinks. “These brands have shown remarkable performance and consumer loyalty, making them the focus of Nestlé’s efforts to build a healthier and sustainable business for the future,” it said.

Takudzwa Mupfurutsa, business executive officer: dairy, Nestlé East and Southern Africa, said: “Delighting consumers is at the core of Nestlé’s mission, and we are excited to announce our strategic decision to focus on our key brands.

“We remain committed to bringing innovation to the Cocoa Malt Beverages category, and we are eager to improve and introduce new products that will be hitting the shelves soon.

“We would like to express our deepest gratitude to our consumers for their unwavering support throughout the years,” said Mupfurutsa.

Source: Nestlé SA

NOMU quik to fill the breach

In his inimitible savvy style, NOMU’s Paul Raphaely did not miss this marketing opportunity – much like NOMU did with a new mayo offering on the departure of Hellmann’s from SA.

Click the pic to read this LinkedIn post…