
11 Oct 2024 Neat newcomer in the Savanna space
Savanna fans are in for a treat, with the launch of a new variant at the end of September….
Remaining true to its core, the new comer, Savanna Neat, comprises the crisp and dry cider that consumers know and love with a touch of whisky flavour and notes of toasted oak.
Robert Weeder, brand manager at Heineken Beverages, says “We’ve crafted it for an unpretentious generation that’s into bold new flavours without the fuss. No need for sniffing tumblers here. Savanna Neat is ready to drink from a perfectly chilled bottle.”
The newest sibling in the popular Savanna family of flavour variants, Savanna Neat celebrates a nation that never takes itself too seriously, as is seen in the campaign created by TBWA/Hunt Lascaris.
The campaign, entitled ‘It’s giving whisky’ has been unveiled on TV, radio, out of home, social and in trade and continues Savanna’s legacy of creating some of South Africa’s most loved ads with its crisp, witty perspective on culture.
‘“It’s giving whisky” implies that Savanna Neat has the feeling of a whisky, but it by no means is. It remains a true Savanna Premium cider, with its crisp, dry taste and signature humour,” says Steph Van Niekerk, executive creative director at TBWA/Hunt Lascaris.
“To land this point, we playfully poked fun at all the whisky tropes – from age-old traditions to the pretentiousness of how it’s consumed at clubs with the glorifiers and the pageantry. It’s all about giving South Africans permission to laugh at themselves and the world we live in.”
Savanna Neat will be available in a 330ml bottle at all major retailers nationwide from the end of September 2024.
Source: Heineken Beverages