17 Aug 2026 Moët & Chandon to serve up a tennis‑themed showstopper at the US Open
When the world’s biggest champagne brand starts putting its product in a can, it’s worth paying attention….
Moët & Chandon is taking its US Open partnership up a notch this year with the launch of the Moët Serve — a Champagne cocktail packaged in a tennis ball canister.
Designed to go head‑to‑head with the tournament’s cult favourite, the Honey Deuce cocktail, it’s a clever piece of drinks theatre: luxury Champagne, fresh lime, and packaging that taps straight into the sport’s visual language.
For a brand that trades on celebration, prestige and spectacle, the Moët Serve is a natural extension of its courtside presence.
The Honey Deuce – vodka, raspberry lemonade and those famous honeydew “tennis balls” – has been the US Open’s unofficial badge of honour for years. Fans queue for it like it’s part of the ticket price.
But this year, Moët is clearly signalling that Champagne wants in on the signature‑drink spotlight. The Serve’s packaging is more “centre court” than concession stand, and its premium cues give it a different kind of bragging rights.
The Moët Serve will be available exclusively on US Open grounds, plus a curated list of New York venues – including Dante, Electric Lemon, Hard Rock Hotel, The Gansevoort and St Regis New York.
Moët is also flooding the tournament with its broader portfolio: Impérial Brut, Nectar Impérial Rosé and Moët Mimosas served in those unmistakable gold goblets at the Club de Tennis Bar.
This is brand immersion at scale — Champagne as part of the event identity, not just a premium add‑on.
Smart, playful, and very on‑trend
The Moët Serve ticks several boxes shaping global drinks innovation right now:
- Occasion‑anchored packaging – turning a drink into a collectible moment.
- Luxury made playful – Champagne in a tennis ball canister is pure experiential marketing.
- Premium RTD – ready‑to‑enjoy formats that still feel elevated.
- Event‑driven brand building – owning the narrative at high‑visibility cultural touchpoints.
What does a Champagne cocktail in a tennis ball canister cost in 2026? It’s expected to be priced between $39 and $55 on site! That’s between R631 and R891 for the pleasure….
Source: Delish