28 Jul 2024 Iconic duo spirit coolers now in SA
“Jack and Coke” spirit cooler launches in South Africa….
Following its successful introduction in over 25 markets globally, the Jack Daniel’s and Coca-Cola alcoholic RTD spirit cooler is now making its debut in SA.
The press release notes, “The spirit cooler, a ready-to-drink blend of Jack Daniel’s and Coca-Cola, reflects Coca-Cola Company’s commitment to keeping consumers at the heart of their innovation. As the company expands its portfolio, Coca-Cola aims to cater to evolving consumer preferences by introducing new and exciting products under its iconic brand.
“As a consumer-first company, this new innovation will offer South African adult consumers the opportunity to enjoy the iconic taste of this classic bar cocktail in a convenient, ready-to-drink format. This launch includes two variants: the original Jack Daniel’s and Coca-Cola, and a Coca-Cola Zero Sugar version, catering to different consumer preferences.”
“We are delighted to bring the Jack Daniel’s and Coca-Cola ARTD to the South African market, providing consumers with a new and exciting way to enjoy the timeless combination of our two iconic brands,” said Peter Orfanidis, Area Manager – Southern Africa, Brown-Forman.
“As we continue to listen to consumers through our innovative product offering and expand the availability of Jack Daniel’s and Coca-Cola across the globe, we are thrilled to introduce this spirit cooler inspired by one of the world’s most beloved bar cocktails.” added Natasha Chetty, Emerging Categories Senior Director at Coca-Cola Africa
“This new offering represents our commitment to bringing exceptional taste experiences to consumers in a convenient ready-to-drink format.”
The packaging boldly integrates iconic qualities of both brands – the red Coca-Cola logo written in its classic Spencerian script coupled with the bold, black Jack Daniel’s Old No. 7 design – emphasising the premium quality and heritage of the product.
Jack Daniel’s and Coca-Cola will implement a phased approach and will be available for sale at select liquor stores and locations in the first rollout phase. It will be available in 300ml slim cans containing an ABV of 5%.
Source: Coca-Cola.com