31 Aug 2020 Heineken UK joins cardboard topper trend for multi-pack cans
Heineken UK is set to roll out its 100% plastic-free cardboard topper, called Green Grip, for multi-pack cans across the retail stores in the UK, despite the Covid-19 challenges.
The brewing company’s Green Grip cardboard topper will initially replace the plastic rings on Heineken, Foster’s and Kronenbourg 1664 multi-pack cans.
The new topper, also adopted by several other major beverage groups, has been designed to minimise the use of materials and reduce waste, in addition to removing plastic.
New topper to eliminate over 517 tonnes of plastic per annum
Heineken expects the shift from shrink wrapping to the new topper on consumer packs to eliminate over 517 tonnes of plastic per annum.
The latest move forms part of the company’s efforts to avoid the use of plastic in all multi-pack cans by 2021, as part of wider sustainability commitment.
Heineken UK marketing director Michael Gillane said: “This is a game changer – for so long, the plastic pack rings on cans of beer and cider have been rightly scrutinised. We have been working on a solution for several years – one that is durable, totally recyclable, and completely plastic free.
“This is a significant milestone in our journey, and we look forward to rolling the innovation out across the rest of our beer and cider portfolio in 2021.”
The 100% recyclable and compostable topper, which provide easy grip to the shoppers, is planned to be expanded to the Heineken’s multi-pack cans of entire beer and cider portfolio, including Strongbow, Bulmer’s and John Smith’s, by the end of 2021.