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DrinkTech

Drink Tech Conference 2014 – A juicy program

The conference is entirely devoted to the development and growth in the African beverage industry. Developments in the beverage value chain, encompassing raw materials, flavouring, marketing, manufacturing, packaging and end usage will be the highlighted at this event.

Drink Tech Africa will encompass the bottled water, carbonated drinks, beer, wine & spirits, milk and liquid dairy products, liquid food, fruit juices, energy, wellness drinks and entire beverage market.

Conference Registration Fees: R2500 per delegate

SANBWA, SAFJA & BEVSA Members: R1300

Full registration fees for this conference include: name tag, entrance, comprehensive program, tea / coffee and lunch

To register or for further information contact:

VDS Media; Jolanda van de Spreng; Tel: +27 76 424 0831; Email: [email protected]

Or follow the following link: http://www.vdsmedia.co.za/Event-Registration.aspx

CONFERENCE PROGRAMME

08:00 – 09:00      Registration

09:00 – 09:15      Opening and welcome by conference chair

Market overview, trends, opportunities and challenges in the beverage market

 09:15 – 09:45     THE AFRICAN BEVERAGE MARKET: AN INDUSTRY OVERVIEW

Shawn Henning, Account Director, BMI Research

• An overview of the local beverage market providing insights into the demand by consumption type, demographic spread, market size and economic impacts – segmented into carbonated, water, alcoholic, dairy and fruit juice.

• Current beverage trends will also be discussed in the presentation providing industry players with a sense of how the industry is growing and developing locally and how this growth compares with the broader African and International beverage industry.

09:45 – 10:15      “ HOW TO QUENCH AFRICA’S THIRST”

Ailsa Wingfield, Executive Director, Marketing & Communication for Africa and Middle East, The Nielsen Company SA

•  Media and advertising spend in the beverage industry – Increase in ad spend vs. actual growth

• Marketing effectiveness for beverages – Cross beverage category analysis, price elasticities across Africa, distribution analysis for alcoholic & non alcoholic

• Innovation Trends – How to win within the beverage industry in Africa

• Household consumption trends – Consumer basket analysis & supergroups overview

10:15 – 10:45      COFFEE & NETWORKING

PACKAGING, RECYCLABILITY, FLAVOURING and INTERACTIVE PANEL DISCUSSION

10:45 – 11:15      ADDING VALUE TO BEVERAGE PACKAGING: WHO IS IN THE DRIVERS SEAT?

David Drew, Commercial Director, Boxmore Packaging

• Understanding local markets and challenges to improve and tailor service and product offerings to customers

• What factors comprise value addition in beverage packaging?

• Where does the push for change and value addition originate? And who is responsible for translating market needs into feasible service offerings?

11:15 – 11:45      HOW TO IMPROVE RECYCLABILITY:

CHALLENGES & OPPORTUNITIES FACING THE BEVERAGE AND LIQUID FOOD INDUSTRY

Annabe Pretorius, General Manager, South African Plastics Recycling Organisation

• How have sustainability issues; such as environmentally friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the beverage industry?

• Understanding the key factors contributing to effective recycling in the beverage industry – reducing the amount of material used, redesigning packaging to be more eco-friendly, recovering waste and litter from packaging and reusing materials.

11:45 – 12:15      2014: THE YEAR OF REVITALISED BEVERAGE FLAVOURS?

Verity Smith – Alberts, Marketing Manager – Flavour Division, Firmenich

• Consumers are becoming highly discerning in their preferences, opting for more and more complexity in flavour profiles. This has caused a natural evolution towards profiles such as blackberry, what and where are these new flavour innovations going to take the beverage market?

• Flavour trends vary across markets and regions: how are these innovations translated to meet the needs of lower Lsm’s?

• Natural sweeteners vs artificial sweeteners and added sugars

12:15 – 13:00      BEVERAGE VALUE CHAIN PANEL PRESENTATION & DISCUSSION

Panelists include leading brand owners, manufacturers and suppliers in the beverage industry

• Reaction to economic movement

• New beverage processing technologies

• Taking action on sugar, the reduction of sugar and the benefits

• The rise of stevia

• Aseptic packaging and its benefits

• Bottle-to-bottle recycling

13:00 – 14:00      LUNCH & NETWORKING

MARKETING, NEW PRODUCT DEVELOPMENT and SUPPLY CHAIN

14:00 – 14:30      MAXIMISING YOUR MARKETING POTENTIAL: AN INSIGHT INTO THE SUCCESS FACTORS ENCOMPASSING THE “MOST VALUABLE” BEVERAGE BRANDS

Kuben Nair, Marketing Manager SAB Miller: Castle Lite – Strategy & Innovation

• The importance of creating and building a relevant and credible brand proposition

• Brand loyalty and the importance of creating an emotionally engaged relationship between your brand and customers

• What are the drivers behind innovative developments and how are they translated into meeting the needs of consumers?

14:30 – 15:30      INNOVATIVE NEW PRODUCT DEVELOPMENT: CREATING BEVERAGES FIT FOR FUTURE

– Inputs from various beverage producers encompassing consumer trends, new product development and innovation and the key drivers influencing consumer-purchasing behaviour.

• Casper DuRandt, Franchise Technical Director, Coca – Cola Southern Africa

• Rebecca Constable, Product Developer: Wine & Beverages, Woolworths Foods

• Eight minute Brand Owner presentation (Dairy)

• Eight minute Brand Owner presentation (Liquid Food Manufacturing)

• Eight minute Brand Owner presentation (Fruit Juice)

• Harry Dare, Marketing Manager, Afridizi Beverages

• Question and Answer session

15:30 – 16:00      BEVERAGE SUPPLY CHAIN OPTIMISATION

Patrick Munyembate, National Sales & Marketing Manager, MCG Industries

• Supply chain optimaisation for returnable items

• Total cost of ownership (TCO)

• Demand planning

• Vendor managed inventory

16:00 – 16:15      Q&A and closing comments

15:45 – 17.30      WATER AND BRANDY TASTING – SPONSORED by SANBWA