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Vibrazio S

Distell taps into to bubblies’ popularity with new upmarket range

Vibrazio LDistell’s House of JC Le Roux, South Africa’s leading sparkling wine producer, has added an exciting new range of high quality bubblies to the JC Le Roux family to appeal to those who enjoy a drier, more sophisticated taste.

Says the press release:

Produced at the House of JC le Roux, situated in the Devon Valley in Stellenbosch, the Vibrazio Sauvignon Blanc, Demi-Sec and Demi-Sec Rosé have been crafted to meet the needs of young professionals looking for an accessible sparkling alternative to wine, ready-to-drink and more expensive MCC’s.

According to global marketing manager, Jackie Olivier, these consumers love the style and sophistication of sparkling wine, but find existing offers either too sweet or too serious. They want a brand that suits their refined taste and allows them to reflect their unique vibrant self.

“Unexpected and modern, with our signature fresh effervescence, Vibrazio demonstrates the versatility of our vine-growing and winemaking team, and their ability to create wines of individuality and vibrancy to suit every taste, mood and occasion.

“Vibrazio breaks the mould and makes sparkling wine exciting and accessible: open to drink at any occasion” she said.

Vibrazio is [best] served in an elegant glass that allows for greater development of flavours while the narrowing of the rim captures and expresses the aromas of the wine.

As part of the perfect serve, citrus rinds (orange and grapefruit) can be added to enhance the natural flavours of the wine allowing for a uniquely Vibrazio experience.

Vibrazio Sauvignon Blanc, the driest in the range, is an extra dry yet fruity sparkling wine with tropical tones like litchi, pineapple and granadilla flavours. It is a refreshing and lively bubbly, with good balance and a vibrant finish. Served with orange rind it results in a refreshing and crisp, clean finish.

Vibrazio Demi-Sec is an off-dry sparkling wine with hints of pears and litchi.  Its sophisticated fruitiness is enhanced by serving it with a twist of fresh orange rind.

The off-dry Vibrazio Demi-Sec Rosé is a lively blend that entices all the senses from its salmon blush hue to its melange of berry, plum and tropical aromas. It’s perfectly served with a fresh twist of grapefruit rind to enhance its tropical flavours and makes for a uniquely Vibrazio experience.

Vibrazio is available on shelf at the beginning on December in 750ml bottles at an RSP of R69.