15 Nov 2016 Danone SA launches innovative hybrid ‘man’s drink’

Primarily aimed at a hungry male target market, DanUp, the “new filling and delicious” multigrain with yogurt blend combines four different kinds of grain (maize, barley, sorghum and oats) with yoghurt.

This hybrid product offers benefits such as being low GI and low in fat and cholesterol.

It is available in the banana and cream flavour, in two sizes.

Danone says its new drink “strives to offer a tasty and convenient blend for people on the move who are termined to keep moving forward”.

Ingredients: Cooked cereal blend (water, cereals (5% uncooked), maize, sorghum, barley flour (gluten), oat flour (gluten), yohgurt (33%), low fat milk, reconstituted whey, milk protein concentrate, yoghurt cultures (streptococcus thermophilus, actobocillus bulgaricus, water, sugar, thickener (maize starch, gelatine), flavouring, preservative (potassium sorbate), colourant.