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Clover and FutureLife’s new Smart Drink

SmartDrink2The long-awaited functional drink collaboration between Clover and FutureLIfe (announced in March 2014) is now a reality, with Smart Drink just launched to much social media marketing hoopla.

Twitter was in a state of confusion over the past weekend, when people started reporting UFO sightings around the country.

Images and videos, along with the hashtag #UFOSA, caught what appeared to be a green light hovering on Saturday night in Cape Town, on Sunday night in Durban and then culminating with a “crash landing” in Joburg, even stopping the traffic in Sandton with a mock landing site.

However, likely much to the disappointment of many space cadets and conspiracy theorists, the UFO turned out to be Smart Drink.

Smart launch, so what’s the buzz about?

Smart Drink is described as “a delicious on-the-go snack with added nutrients, designed for everyone who lives their lives on-the-go”.

It is formulated with Clover milk and the nutritional benefits of FutureLife functional foods. With a smooth, thick texture, Smart Drink comes in a unique easy-to-grip 250ml bottle and is available in three flavours: Vanilla Caramel, Milky Chocolate and Strawberry & Banana. It is gluten and preservative free.

Packed with 50 nutrients it is a source of protein, calcium, 12 vitamins and high in energy (but relatively low in sugar ie 12g/250ml bottle – see graph below).

Here are Smart Drink’s contents (no nutritional breakdown supplied on the website)

Water, Milk, Sugar, Maize, Milk Protein Concentrate, Polydextrose, Isolated Soy Protein, Cocoa Powder, Vitamins (Vitamin C, Niacin, Vitamin E, Pantothenic acid, Vitamin B6, Vitamin B2, Vitamin B1, Vitamin A, Biotin, Vitamin D, Vitamin B12), Minerals (Calcium Carbonate, Iron (III) Pyrophosphate, Zinc Citrate, Sodium Selenite Anhydrous, Chromium Chloride) Stabilizer, Flavourings, Acidity Regulator, Flavourings, Colourants, Salt.

Comparative sugar contents:

smartdrink sugar graph
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