01 Jun 2026 Clever new cup for Emmi

A European favourite, Emmi Caffè Latte has long been known for its quality and taste, but now it’s also positioning itself as a leader in responsible packaging…..

Emmi Caffè Latte is introducing a fully recyclable packaging solution with a smart new design.

As Europe’s first ready-to-drink coffee brand offering freshly brewed, barista-quality cold coffee, it created a this whole new category more than 20 years ago.

The iconic brand continues this pioneering spirit beyond the product itself: with packaging that combines recyclability, convenience and consumer proximity.

With its new cups and lids concept for its 230 ml range, Emmi Caffè Latte is taking a decisive step towards a circular economy. Thanks to in-mould labelling (IML) technology, the current PET sleeve will no longer be needed. Combined with the new lid with no aluminium board, the packaging becomes fully recyclable.

Day-to-day handling has also been improved: the firmly connected cup and lid with flap provides better protection for the drink opening and makes it more leak-proof when out and about.

At the same time, Emmi Caffè Latte has been given a minimalist, modernised design: interconnecting the design elements across all varieties reinforces the recognisability of the brand and underlines the barista quality.

Clear product variety names, relevant product information on the front and a clear design all ensure clear orientation on the shelves.

The new packaging concept will be available in Switzerland from May 2026 and a Europe-wide roll-out will follow from June 2026.

Emmi Caffè Latte is a pioneering spirit, and still shaping the cold coffee market; new launches include Emmi Matcha Latte, the unique “Double Zero” concept with no added sugar or sweeteners, and Emmi Caffè Latte High Protein.

Source: Emmi