30 Jul 2015 Changing shape of boozing around the world

When measured by intake per head of the drinking-age population, consumption is down a little from a peak of 56.6-litres in 2012 to 55.4 litres in 2014.

People in rich countries are the ones imbibing less—a moderation that has not (yet) been matched by a corresponding binge in emerging markets.

Brazil drinks more alcohol than any other country except China and America, while India is the ninth-largest alcohol market, yet consumption per head is low. Small wonder that drinks companies see an enormous market waiting to be tapped.

Click on the graphic to enlarge….