
17 Feb 2022 Castle Lite refreshes its secondary packaging
Africa’s biggest premium beer brand, Castle Lite, has hit the refresh button in 2022 with a new look shrink and tray design across all its packs.
The brand, which had its last update in 2018 has introduced its new packaging at licensed outlets across the country.
In today’s competitive beer scene, it has become more important than ever for brands to remain relevant and to stay fresh. With this in mind, Castle Lite conducted pack research to test its secondary packaging with consumers in 2021.
Findings from the research indicated that consumers require products that are very easy to spot within a much-cluttered market so that they can have a seamless shopping experience.
The new look boasts an updated colour scheme with blue and grey blends making the packing more appealing and attractive.
When researched, respondents noted that the new colours cue cold, premium and refreshing.
“Castle Lite is a brand that puts premium enjoyment front and centre. We have maintained our position over the years as an accessible premium brand with a distinctive positioning and visual identity,” says Castle Lite Brand Director, Colleen Duvenage.
“With the packaging refresh, it was critical that the brand maintains its premium look while giving us a more appealing canvas to connect with our consumers.
“The brand has taken a completely different direction with this refresh, with a pack that reflects what’s inside: superior, high-quality refreshment,” Duvenhage adds.
Source: SAB