15 Aug 2013 BOS Ice Tea launches in new format
The new on-the-go 500ml size marries innovative design and ease of use, with the distinctive BOS packaging in a resealable and fun, bright red bottle. Inside, it’s the same BOS taste that consumers love: organic rooibos ice tea with no preservatives, no colourants and no caffeine.
Sticking to its core principle of sustainability, BOS encourages the reuse or recycling of empty BOS bottles. Since its launch in 2010, BOS has planted and maintained one tree for every 2000 units sold and will continue this commitment with the new range of 500ml bottles, in order to reach their goal of planting 50 000 trees by 2020.
To find out about the BOS’s commitment to sustainability visit: http://www.bosicetea.com/#section-sustainability
The BOS 500ml pack will be available in Lemon, Apple, Peach and Berry flavours at leading retailers nationwide, RRP R12.95.