13 Jul 2020 Africa’s first canned water?
Chill Beverages International, the producer of Fitch & Leeds and Score Energy, has officially launched Day water, said to be the first commercial canned water brand in Africa.
The product is the result of a partnership between Chill Beverages and Can Do, the consumer-facing brand for aluminum beverage cans manufacturer Nampak Bevcan.
Day was created to be a safe and eco-conscious alternative to bottled water and its ubiquitous single-use PET packaging. The brand’s ‘Buy the Planet a Day’ tagline aims to highlight the redeeming properties of cans as a sustainable packaging choice.
Say its creators: “Appealing to the consciousness of consumers who consider themselves architects of the future – with its slick, minimalistic can design, its presence in the market intends to address the overwhelming and destructive nature of plastic bottles in our environment – the brand’s BUY THE PLANET A DAY movement speaks to the redeeming properties of cans as a sustainable packaging choice.”
According to the two companies, from the moment a can is thrown into the trash, it takes about 60 days for that can to be recycled and repurposed into another usable can. Without the loss of quality, and prudent energy practices, this is something that can happen infinitely.
Day is available in both still and sparkling variants.
The RRP for a 300ml can of Day is R5,99, and it’s available in stores nationwide.
See more here: buytheplanetaday.com