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Absolut-20-Years-of-Democracy-Pack

Absolut limited edition in celebration of SA’s 20 years of democracy

 

Available in major retailers from mid-April 2014, the brand is most certainly aiming to make its mark with the unique pack design by Cape Town’s Berge Ferrell.

“As a brand we have always celebrated ‘Absolut’ transformations and freedom of expression. And the limited edition pack celebrating 20 years of democracy in South Africa speaks directly to this,”explains Shirley Mabiletja, Brand Manager for Absolut.

“The pack has a unique fingerprint graphic, which visually communicates how democracy has brought equality to our nation, united us and has given each and every person the ability to make our mark on the country’s future. This is further communicated in the collage of colours on the pack, symbolising the spirit of ‘ubuntu’ of the rainbow nation.”

The launch of the pack also forms part of the brand’s current global campaign called Transform Today, which is anchored in the insight of the Urban Creative Millennial Generation (social influencers and passionate trendsetters) who live by the brand ethos that the future is not a given, it is what you create.

“We hope that by commemorating this significant milestone of our beautiful country that we will further inspire the youth to create the future — their future and not someone else’s version of it. The ultimate aim of the global campaign is to connect with the creative spirit in us all and to inspire artistic transformation around the world,” Mabiletja says.

Absolut Vodka Blue, Limited Edition (750ml) has an RSP of R169.95.

For more details:

Twitter: @AbsolutSA

Instragram: @AbsolutSA

Facebook: facebook.com/AbsolutSA

Website: www.absolut.com