14 Oct 2020 4th STREET now in spritzer format

Distell’s super-successful wine brand, 4th STREET, has been launched as a lightly-sparkling spritzer variant in three flavours.

“We’re excited to launch these spritzers for the next generation. Fresh flavour combos, convenient 440ml cans; this unique take on wine is inspired by the vibrant, youthful energy at the centre of urban culture,” says the Distell press release.

It’s available in three refreshing flavour combinations: Cool Botanical, Wild Cola and Rockin’ Raspberry.

Cool Botanical is a modern combination of fresh elderflower and cool cucumber, with a juniper twist.

Inspired by the Katemba cocktail, Wild Cola is a remix of fruity red wine flavours and spicy, refreshing cola.

Rockin’ Raspberry is a combo of ripe raspberry and litchi, with a subtle
rose and juniper undertones.

“High in attitude, but low in sugar and moderate in alcohol (4,5%), it makes for easy-drinking refreshment,” says Distell.

De-Mari Shaw, 4th STREET Wines marketing manager says, “4th STREET Wines has always been at the forefront of wine trends. We’re constantly looking for innovative ways to raise the bar with consumers.

“Our long journey with the next generation of wine drinkers takes a massive step with the launch of these spritzers. The three refreshing flavour combos and the convenience of a 440ml can makes this the ultimate beverage for consumers looking for something fresh, unique and on-trend very much like themselves”.

The spritzer are now available at leading retailers nationwide at RSP of R84.99 for a 6-pack unit.

Source: www.4thstreet.co.za