Box wine, that 1980s fridge staple beloved of secret, non-fussy drinkers, is back in vogue. According to the wine bible, Decanter, sales are rocketing.
The wine cork could be set for a return to the mass market with the launch of a twistable and re-sealable version that does away with the corkscrew. [Click pic to enlarge]
Is wine is adapting to the changing consumer? Mintel analyst, Jonny Forsyth, argues that this is currently not the case and that in his country, the UK, the industry is led too much by its own prejudices and mores rather than those of the consumer....