To reverse category sales slump, soft-srink marketers partner with biotech companies to find low-sugar drinks that also taste good! The next chapter in the cola-marketing wars could be influenced as much by science labs as TV commercials.
...There is massive global excitement and interest in stevia, and in South Africa, too, as manufacturers seek to deliver on consumers' over-arching desire for things 'natural'. Brian Lanton, MD of Cape Food Ingredients, offers this practical advice on the issues, challenges and application of steviol...
In what could be a major change in the method that companies use to extract steviol glycosides from the stevia plant, US-based Cargill and the Swiss company, Evolva, have agreed to join together to develop fermentation-derived steviol glycosides, which will enable the production of better...