The idea that alkaline water promotes health has been around for decades. But with new marketing, the same beverage is being promoted as a performance-enhancing sports drink that’s at least double the price of bottled water.
Fast-track BOS Brands has entered the sports drink arena with the launch of rooibos-based BOS Sport. The product reinforces its philosophy of creating healthy, colourant free and preservative free beverages - using only natural flavours and premium ingredients. [Click pic to enlarge]
Protein products are increasingly being marketed in supermarkets to ordinary people. Do they serve any real purpose for non-athletes? The "sport-related" protein product sector is booming. It's estimated that the world will be chewing and gulping down £8bn a year of drinks, bars and other...
Claims about how sports drinks, supplements and shoes/trainerswill help regular or elite athletes train harder and achieve better results are usually based on no or flawed evidence, researchers have revealed.