Starbucks, eager to make money well beyond the realm of coffee, is officially entering the soda wars. This northern hemisphere summer, the coffee shop’s baristas will offer a handcrafted carbonated beverage dubbed “Fizzio” in 3 000 US stores, as well as in Singapore, South Korea...
Home carbonation beverage system maker, SodaStream International, is taking on "Big Soda" and looking to steal market share from the soft drink giants with the launch of its first global TV campaign and some posturing from its CEO.