27 Nov Coke acquires remaining stake in Zico
With sales of its traditional sodas under pressure, Coca-Cola has announced the acquisition of its outstanding ownership stake in Zico, the premium coconut water brand.
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13 Jun Coconut creates a tropical storm in the food and drink markets
According to new research from Mintel, coconut water has been the surprise toast of the beverage industry in recent years. Indeed the number of product introductions more than quintupled (+540%) in the past five years (2008/2012) and products containing it have been taking off on...
19 Apr Is coconut water headed for a boom or bust?
Coca-Cola has taken a step closer to becoming Coco-Cola - last week, the world's largest beverage brand announced it had acquired a majority share of Zico, the number two brand in the estimated $350-million coconut water space.
...17 Feb The beverage wars move to coconuts
Soda sales are flat and the beverage industry is looking for its next big thing. Increasingly, it is turning to the coconut. Touted as a natural sports drink that helps tired bodies rehydrate, coconut water is hitting a growing number of US store shelves, whether...