11 Apr What’s behind the elective-sobriety trend
Why people are giving up drinking, even when they don’t have a problem ... interesting take on this evolving trend. [A long read.]
11 Feb As ‘Dry January’ extends year-round, opportunities broaden for liquor producers
‘Dry January’ may have ended recently, but new research suggests the movement is the start of a wider health and wellness trend that is gaining traction across the world, providing new opportunities for the global beverage alcohol industry.
10 Dec Beverages redefined: Driving the drinks game
Beverage categories are undergoing massive redefinition around the world - with a proliferation of brands and products, consumers have more choice than ever before. We’re at the beginning of a period defined by experimentation and fragmentation, with people and companies willing to try new ideas to an unprecedented extent. New Nutrition Business unpicks this driving trend.