Increasing numbers of adult drinkers around the world are passing up on their traditional alcoholic beverages as trends show a shift to the no- and low-alcohol beer (Nablab) categories.
South Africa joins 16 other global markets for the rollout of Heineken 0.0, an alcoholic free lager brewed with a "unique recipe for a distinct balanced taste" – and only 69 calories per 330ml bottle [with 16g carbs vs 10.5g carbs in regular Heineken and 138 calories] .