05 Nov Diageo’s small bottles hook into African spirit
In Africa, where most spirits are what the industry calls “unbranded” – or homemade – Diageo is betting smaller bottles can persuade more drinkers to sample its well-known labels instead.
...
In Africa, where most spirits are what the industry calls “unbranded” – or homemade – Diageo is betting smaller bottles can persuade more drinkers to sample its well-known labels instead.
...