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Nestea-Water-Enhancer

US: Nestea joins the water enhancer party

“The product is fun and easy to use – just shake the bottle, snap the cap open, squeeze the enhancer into a glass or bottle of water, and click the cap closed. Stir or shake to mix, and enjoy a refreshing tea experience customised exactly how you want it,” said Sara Hilliard, senior marketing manager for Nestea.

The concentrated liquid is made from real tea leaves, has zero calories, and contains natural flavours.

“We’re thrilled to bring to market a product that makes delicious tea enjoyment just a glass or bottle of water away, added Hilliard.

Nestea Liquid Water Enhancers will be marketed together with the company’s portfolio of bottled water brands such as Nestle Pure Life, Poland Spring, Arrowhead and Ozarka so consumers have two portable refreshment products at a special price.

Nestea Liquid Water Enhancers will be available in three flavours – Iced Tea with Lemon, Iced Tea with Peach, Half & Half Iced Tea. Green Tea Citrus will be available in November.

Nestea, www.nestea-usa.com

About Nestle Waters North America: With 36 years of experience providing refreshment in the bottled water segment, Nestle Waters North America is the nation’s leading bottled water company. The company produces six regional natural spring water brands in the US, distributes three international brands of water, produces Nestle Pure Life, its nationally distributed purified bottled water, and most recently, added ready-to-drink iced teas like Nestea. It is the third largest non-alcoholic beverage company by volume in the US.

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