Increasing numbers of adult drinkers around the world are passing up on their traditional alcoholic beverages as trends show a shift to the no- and low-alcohol beer (Nablab) categories.
A thirst for beer among Africa's middle classes is driving the world's biggest brewers to invest on the continent, but getting women to drink the beverage is another matter. Heineken is attempting to woo the elusive female African drinker with a sweeter, low-alcohol beer made...