Major revamp for Diet Coke in the US

When Diet Coke debuted in 1982, it was aimed at a maturing baby boomer generation seeking a substitute for the sugar-filled sodas of their youth. Now, as similarly sugar-averse millennials take the reins as the country‚Äôs top consumer cohort, Diet Coke is seeking to connect with the new generation via its largest redesign effort to … Continue reading Major revamp for Diet Coke in the US