23 Oct 2013 Gold Pack 2013 Awards – Beverages

South Africa’s packaging Oscars were announced last night at a gala function in Jo’burg – and the ultimate winner is the world’s first multi-functional two-piece injection moulded closure for spice bottles! See all the beverage category winners…

Undoubtedly, the Gold Pack Awards programme – established by the Institute of Packaging South Africa (IPSA) 40 years ago – is firmly entrenched as the premier event for South Africa’s packaging fraternity.

This year, from a multitude of entries, the judges first identified the finalists and then picked worthy recipients of Gold, Silver and Bronze Medals in the various categories.

“Many recipients of awards in this competition are submitting their entries to the WPO’s WorldStar programme. South African packs have garnered numerous WorldStars ever since IPSA became a member of the WPO in 1993 – confirming the country’s world-class status. And that’s what the Gold Pack Awards are all about – promoting and encouraging world-class excellence in packaging design and technology,” commented long-time Gold Pack judge, Gill Loubser, publisher/editor of PACKAGiNG & Print Media magazine.

“They’re also about fostering co-operation across the packaging supply chain and we’re delighted to see an increasing number of entries coming jointly from brand owners and converters.”

Here are the top awards and finalists in the beverage category. [Click pics to enlarge]

AWARD: Gold – Beverages

Name of Entry: Castle Lite Cold Rush, Easy Flow Beverage Can

Entrant: Nampak Bevcan

Converter/s: Nampak Bevcan

Brand Owner: South African Breweries

Judges’ comment: Packaging enhances the brand’s proposition of innovation and novelty; the flip-twist-and-flow opening ritual adds an interaction and functionality for the consumer. This technology, a first in South Africa, has been used for the first time by SABMiller internationally.

AWARD: Silver – Beverages

Name of Entry: Mainstay 54 and Fusion 750ml Bottle

Entrant: Glass Decorations

Converter/s: Glass Decorations

Brand Owner: Distell

Judges’ comment: The blue colour with its inherent technical variables has been combined with a clean and stylish decoration to provide a modern, upmarket and memorable appeal to the brand.

AWARD: Bronze – Beverages

Name of Entry: Hansa Pilsner 330ml Non-Returnable Bottle

Entrant: Consol Glass

Converter/s: Consol Glass

Brand Owner: South African Breweries

Judges’ comment: The first non-returnable beer bottle in South Africa to carry heavy embossing around its waist, it eliminates the need for labelling on front and back panels. Clever layout incorporates all necessary information on the neck label. The challenges of embossing a large area have been met and well executed.

FINALISTS IN THE BEVERAGE CATEGORY

Click here to see the food category winners on www.foodstuffsa.co.za.

Visit the Gold Pack Awards website: www.goldpack.org.za