Coca-Cola confesses and remedies its Schweppes labelling blunder

In a savvy bit of social media marketing, drinks brand Schweppes has lampooned itself in a Twitter advert after months of complaints from consumers who hated a new bottle branding change that created confusion when buying soda and tonic water. Schweppes now admits that was “not … Continue reading Coca-Cola confesses and remedies its Schweppes labelling blunder