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Castle Lager has a new label

The country’s oldest beer, Castle, has received a makeover, with its label now being distinctly more South African.

It’s not a massive departure, and may even go unnoticed among less-than-ardent consumers. 

But fans will spot a number of changes, including that on the neck of the bottle, the label now sports different colours and prominently features the words “Share the golden taste of Mzansi”.

Other changes include:

  • The shades of gold on the label have changed.
  • Fonts have been modernised.
  • The “medallions” on the main label have been replaced with the South African flag and a sun, as well as modernised wheat and hops designs.
  • The words “Dedicated to quality” has been replaced with “South Africa’s National Beer” on the main label.
  • The back label also references South African sources of the beer inputs – including the Free State (maize), Caledon (barley) and the Waboomskraal Valley near George (hops).
  • The label has the Proudly South African endorsement.

According to the company, the refreshed look honours “the fact that we are born and brewed in South Africa”….

www.businessinsider.co.za: Read the full story here

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